HOW WE ADDRESS THE ISSUE

To build a strong eco-system through win-win growth strategy

AIS has set criteria for measuring the quality of these channels. These standards vary according to the operating capabilities of primary partner channels.

Create a variety of distribution channels in order to reach all customer groups


AIS distribution channels are divided into 4 main categories - AIS shops, distributors, direct sales channels, and electronics and self-service channels. Each of which can provide different services, from comprehensive distribution and service channels to electronic channels, to directly meet the needs of customer segment and area with proper sales and services across the country.

Develop digital technology for channels to ensure and increase both operation efficiency and customer satisfaction


AIS has strategically focused on using digital technology to develop products and services for customers while also developing applications designed to help our distributors expand their capacity and efficiency in sales and services.

Optimize partner communication by focusing on digital communication channels


AIS has continued to develop the communication of marketing information and data between AIS and our partners. From our original model in which the majority of communications were in written form, we have revised the format of our data communication to be in an easy-to understand visual format or infographics in order to better explain work processes. We also create video clips to highlight the selling points of each campaign and to communicate policies from AIS executives. This allows us to provide timely and accurate sales information and other data, relevant to the current marketing situation, as well as to deliver products and services to our customers with maximum efficiency.

Quality control standards for distribution channels


AIS has set criteria for measuring the quality of these channels. These standards vary according to the operating capabilities of primary partner channels.

1. Determine criteria for selection of major distributors

in order to acquire distributors with operational capabilities, including knowledge and expertise in sales, stable financial status, ability to adapt quickly to business conditions and competition, fair and legal practices in both business and employment. We also assessed the sustainability risks in this selection process in order to prevent any negative impact to AIS as well as to ensure the sustainable growth of the whole value chain.

2. Announce the supplier code of conduct

as a guideline for our suppliers. All suppliers who would like to conduct business with AIS are required to acknowledge and declared their commitment and compliance against this code of conduct before submitting their request to become AIS’s partners or suppliers. Existing suppliers also must give their written consent and acknowledgement of AIS’s supplier code of conduct before contract signing.

3. Establish guidelines for distributor and dealer operations to ensure quality and service standards

under AIS brand, such as in the selection of location, store development, advertising and sales promotions.

4. Set criteria for the quality measurement of sales and services

in order to develop and control the quality to ensure that it meets standards. This includes, for example, surveying and measuring customer satisfaction with distributor service through the Customer Satisfaction Index (CSI), competency testing and quality testing of distributor and dealer employees in various core areas.

5. Establish self-assessment guideline

to determine compensation and to provide fair and appropriate compensation for distributors in each category, taking into account store size, distribution area, quality income generation, and promotion of new products according to AIS targets.

6. Evaluate dealer satisfaction

through the Dealer Satisfaction Index (DSI) with annual assessments via interview, and measure and compare results against industry averages regionally, globally, or against the previous year, in order to improve distribution channel management

7. Conduct supply chain risk assessment and due diligence process

through various methodology such as management workshop to identify human rights risks in supply chain, the annual survey and supplier self-assessment in order to prevent or mitigate risks arising from our suppliers

8. Conduct on-site audit with the suppliers

who have been identified as a critical suppliers1 and suppliers with high sustainability risks2. In doing this, AIS assigned the purchasing team to be a key responsible person. The team have set an annual plan and target for on-site audit at least once a year.

1. Definition of critical supplier volume spending more than Baht 100 mn per annum, critical component suppliers, non-substitutable suppliers as well as suppliers which their products or services have been used in our network or customer service system in great amount

2. Definition of supplier with high sustainability risk critical tier 1 suppliers who do not meet our sustainability standards in defined aspects such as Human rights, environmental management, anti-corruption.