Striving to establish a brand that promotes safe and appropriate use of the internet and social media.
Despite the numerous advantages of the internet to consumers in the realms of education and digital finance. On the other hand, the widespread use of the internet has made cyber threats a common issue of concern throughout the world and has played an increasingly vital role in everyday life. As a digital life service, AIS is committed to promoting safe and appropriate use of the internet and social media. It is believed that providing knowledge and building digital skills and cyber resilience would promote the constructive use of digital technology that contributes to the nation’s social and economic advancement and enhancement of Thai people’s needed skills in response to the digital era.
HOW WE ADDRESS THE ISSUE
“Cyber Wellness and Online Safety” is a significant factor toward the sustainability of AIS. We are determined to protect the Thai people from cyber threats as well as to promote online safety and focus on vulnerable groups of youths. Its three main strategies under the “Aunjai CYBER” program includes promotion of digital literacy, cyber protection with digital tools and promotion of awareness against the potential dangers and impacts of the internet and technology. AIS has set our long-term targets as follows:
- Become Thailand’s number one telecommunications brand, trusted for cyber wellness and online safety.
- Promote cyber wellness and online safety at 1,500 schools and protect 290,000 Thai users from cyber threats.
AIS expanded upon its cyber wellness and online safety initiative under the Aunjai CYBER program which has continued since 2019. Emphasis was placed on partnerships with the educational sector, relevant organizations, and experts in child and adolescent psychology with the intent to better reach its target audience so as to provide knowledge and build awareness on handling cyber threats effectively. This was accomplished by the promotion of digital literacy, building cyber resilience, and promotion of cyber security, details of which are as follows:
Promotion of Digital Literacy
AIS in collaboration with the Department of Mental Health, Ministry of Public Health, and the Faculty of Industrial Education and Technology of King Mongkut’s University of Technology Thonburi devised the Aunjai CYBER course consisting of online lessons and a test. Available on the LearnDi for Thais online platform, the course is designed to measure fundamental knowledge and promote digital literacy for people of all ages and genders free of charge at https:\\learndiaunjaicyber.ais.co.th.
The lessons and test designed to measure and build digital literacy through 4 skill modules are divided into fundamental level for children and youths, and advanced level for the general public, enabling them to keep abreast of the online world and use the internet constructively. The course was accredited by the Office of the Basic Education Commission (OBEC), and teachers can use the course results to fulfill part of the requirements for progression to a higher academic rank according to the criteria prescribed by the Office of the Teacher Civil Service and Educational Personnel Commission (OTEPC).
In addition, AIS joined hands with OBEC responsible for the basic education of Thai youths to hold a pilot training project to teach the Aunjai CYBER course online, enabling teachers under OBEC to learn the contents and familiarize themselves with the use of the platform and could utilize it as a tool for teaching primary and secondary school students to foster knowledge and build cyber resilience for Thai children and youths.
Cyber Protection with Digital Tools
AIS offers the network-based security solutions AIS Secure Net and AIS Fibre Secure Net, which allows AIS to reach customers at risk from cyber threats such as virus-infected websites, malware, fake URLs, and indecent websites more effectively as the service works instantly without the need for an application download. Furthermore, AIS partnered with Google to promote the use of Family Link application, aiding parents in monitoring, and training their children on appropriate use of the internet.
AIS Secure Net is a protection and notification system against cyber threats such as virus-infected websites, malware, fake URLs as well as an online filter for children and adolescents to protect against pornography, narcotics, gambling, etc. built into the AIS 3G, 4G, and 5G internet networks to avoid the need to download an application. The service is divided into two types based on user requirements, namely, AIS Secure Net for general users and AIS Secure Net Kids for children 5-12 years in age.
AIS Fibre Secure Net, a new service from AIS for high-speed home internet users, is a protection and notification system against cyber threats such as virus-infected websites, malware, fake URLs over AIS Fibre network without the need to install any application or program on the devices. It is ideal for smartphone, tablet, PC, laptop, smart TV, and Playbox.
Family Link is an application that allows guardians to manage the safe usage of their children’s smartphones with cooperation from Google. The application trains children in appropriate smartphone usage with functions such as phone call limitation and reports, new application installment management, website access and location monitoring, all together creating a constructive safety barrier around a child’s digital life.
In 2021, there were over 131,195 users of the AIS Secure Net service. Moreover, AIS expanded its cyber security service for mobile internet to high-speed home internet under AIS Fibre Secure Net in April to expand the capability to protect against cyber threats arising from fiber networks. The service was well-received, attracting over 10,821 AIS Fibre Secure Net users this year.
Promotion of Awareness against the Potential Dangers and Impacts of the Internet and Technology
To keep customers updated with the online world and constructive usage of the internet, AIS pledged to disseminate information via multiple social media platforms such as Facebook, Twitter, TikTok, etc. to reach users of all ages and genders from any service providers, building digital resilience for a sustainable lifestyle in the digital era. Chief among the efforts included a campaign to raise awareness about stopping cyberbullying. On the Stop Cyberbullying Day 2021, AIS provided an online forum where social media users shared their views and experiences on cyberbullying as well as how to handle cyberbullying, all together to exhibit the power to help stop cyberbullying. Added to this was the production of a video clip suggesting how to deal with cyberbullying with the underlying concepts “Think before you comment”, “Think before you share”, and “Stop cyberbullying”. The clip garnered 287,000 views.
For 2022, AIS plans to continue supporting the Aunjai CTYBER program through various activities, this is to provide knowledge and build digital skills and cyber resilience to customers and people of all ages and genders as the following.
- Join hands with the Faculty of Industrial Education and Technology of King Mongkut’s University of Technology Thonburi to develop digital teaching materials for the Aunjai CYBER course and a test to be disseminated on the LearnDi for Thais online platform free of charge for those interested in learning. The course was accredited by the Office of the Basic Education Commission (OBEC).
- Join forces with the Office of the Basic Education Commission (OBEC) to organize training on how to teach the Aunjai CYBER course online, enabling the teachers to familiarize themselves with the use of the platform and could utilize it as a tool for teaching at primary and secondary schools nationwide to foster knowledge and build cyber resilience for Thai children and youths.
- Expand the AIS Secure Net and AIS Fibre Secure Net services to cover more internet users via mobile phone and home internet networks along with promoting cyber wellness and online safety.
|Promotion of Digital Literacy|
|Aunjai Cyber participants||Students||43,200||35,000||Develop Aunjai Cyber course|
|Digital Tools against Cyber Threats|
|AIS Secure Net||Users||47,600||124,600||131,195|
|AIS Fibre Secure Net||Users||-||-||10,821|