Digital Wellness

In an era of rapid digital economy growth, the responsible and secure use of the internet and social media has become a critical factor in maintaining consumer trust and ensuring the long term sustainability of the telecommunications industry. The rising prevalence of online threats, including digital fraud and inappropriate content, reflects heightened expectations from society and regulators. For AIS, these challenges represent not only risks that require systematic and prudent management, but also strategic opportunities to leverage its network capabilities and technological expertise to develop effective online protection solutions, strengthen data protection standards, and promote responsible digital literacy. Through these efforts, AIS aims to foster a safer digital environment, enhance public trust, and support the sustainable growth of both the business and the broader digital economy.

Performance

2025

1,497,100 Persons

Aunjai CYBER digital skills program

Thailand Digital Wellness Index survey

Online protection tools

Target

2027

3
Million Persons

Digital Citizenship

Management Approach

AIS is committed to protecting Thai people from cyber threats and online fraud, while fostering a safe and resilient digital society. The Company places particular emphasis on vulnerable groups, including children, youth, and the elderly, who may face heightened exposure to online risks. Under the “Aunjai CYBER” initiative, AIS has established three strategic pillars aimed at strengthening digital literacy, enhancing cyber protection measures, and raising public awareness at scale. Through these efforts, AIS seeks to build long-term cyber resilience and empower individuals to navigate the digital environment safely and responsibly. Further details of the initiative are available here.

Enhancing Digital Literacy through the “Aunjai CYBER” Curriculum

AIS continuously develops the “Aunjai CYBER” curriculum to ensure its relevance and appropriateness for different age groups. The program is delivered through both on-site and online training formats, in collaboration with partners form the public and private sectors. It aims to strengthen digital literacy, promote responsible online behavior, and build cyber resilience across diverse segments of society.

Strengthening Cyber Protection through Real-Time Monitoring and Digital Tools

The Company enhances cybersecurity through real-time threat detection systems, alongside a range of digital tools and solutions designed to screen, alert, and mitigate online risks. These measures enable proactive risk management and reinforce customer confidence in the secure use of digital services.

Raising Public Awareness and Building Cyber Resilience Nationwide

AIS regularly disseminates online safety alerts based on real-life case studies through multiple communication channels. In parallel, the Company collaborates with government agencies and private sector organizations to conduct awareness campaigns that promote safe, prudent, and responsible internet use among the Thai public.

2025 Performance

Creating knowledge to encourage digital wisdom

AIS to continuously enhance the collaborated with Department of Mental Health, Ministry of Public Health and Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi to continuously enhance the AUNJAI CYBER curriculum. AUNJAI CYBER provides free online learning courses that improve online communication skills for everyone.

Aunjai Cyber Curriculum (4P4ป)

AIS has expanded the “Aunjai Cyber” initiative in collaboration with partners across public and private sectors to strengthen digital skills and build cyber resilience among a wide range of organizations. The program continuously extends knowledge sharing to the broader public. Key partners include agencies in cybersecurity, finance and banking, public health, education, and higher education institutions. Through these cross-sector collaborations, AIS aims to collectively advance a secure and resilient digital society.

Parter Organizations Participating in the "Aunjai Cyber" Initiative in 2025

National Security Council

Royal Thai Police

National Cyber Security Agency

Ministry of Digital Economy and Society

National Broadcasting and
Telecommunications Commission

Electronic Transactions
Development Agency

Bank of Thailand

Office of the Basic Education Commission

Student Loan Fund

Department of Health Service Support

Department of Older Persons

Chulalongkorn University

Thammasat University

Mahidol University

Chiang Rai Rajabhat University

Announced a collaborative commitment with network partners to advance Thailand toward the “Year of Cybersecurity.”

Collaborated with the Department of Health Service Support under the Ministry of Public Health to enhance the “Aunjai Cyber” curriculum and strengthen digital skills for Village Health Volunteers (VHVs)

Collaborated with the Bank of Thailand to strengthen public resilience against online threats and prevent financial fraud, enhancing awareness and protective capabilities among citizens nationwide.

Collaborated with Electronic Transactions Development Agency (ETDA) and the Department of Older Persons under the Ministry of Social Development and Human Security to organize the “1212: Building Digital Immunity for Thais” forum for older persons.

Thailand Cyber Wellness Index (TCWI)

AIS, in collaboration with King Mongkut’s University of Technology Thonburi and multidisciplinary scholars in health technology, mass communication, education, and evaluation, has developed the Thailand Cyber Wellness Index (TCWI) for the third consecutive year. The Index aims to establish a national benchmark to advance digital citizenship in Thailand. TCWI assesses digital behavior across five key dimensions and classifies results into three levels: Developing, Basic, and Advanced. The assessment is based on a nationwide sample of more than 66,300 respondents, providing evidence-based insights to support targeted interventions and inform policy development. Further details are available here.

THAILAND CYBER WELLNESS INDEX 5 AREAS

Digital Security and Safety

Digital Rights

Digital Relationships

Digital Communications and Collaborations

Digital Literacy

Digital Health Check

AIS has developed a personalized Digital Wellness Check tool to assess individual capability levels and provide tailored recommendations for skill enhancement. The tool is integrated with the “Aunjai Cyber” curriculum, enabling users to access targeted learning modules that strengthen essential knowledge and practical skills for effective cyber risk prevention. Further details are available here.

Preventing Cyber Threats and Online Risks

AIS continuously strengthens the protection of customers and the public against cyber threats and online risks to mitigate potential harm and financial loss. Through a systematic and comprehensive approach spanning six key areas, the Company enhances digital security measures while reinforcing user confidence in safe and responsible digital engagement.

NETWORK FIREWALL	Proactive protection by detecting suspicious profile & usage
IDENTITY VERIFICATION	Comply with regulator on personal identification
REGISTER AND VERIFY SENDER NAME	Registration and Control of Corporate SMS Sender Names

DETECTING UNAUTHORIZED EQUIPMENT	Observe abnormal network disruption and collaborate with cyber police to identify scammer
PREVENT CROSS-BORDER NETWORK MISUSE	Dismantle and lower antenna heights in high-risk areas to prevent cross-border signal misuse
REPORTING CHANNEL	Fast and convenient customer reporting system to screen and block suspicious numbers

Preventing Cyber Threats through Digital Tools

AIS develops and deploys digital tools to prevent cyber threats and safeguard customers from a wide range of online risks. The Company works closely with strategic partners to deliver comprehensive and up-to-date security solutions that respond to evolving threat patterns. Through these integrated measures, AIS aims to reduce exposure to fraud, mitigate potential harm, and enhance overall digital safety for its users.

Cyberthreat Protection Tools Provided by AIS	Cyberthreat Protection Tools Provided by Business Partners
Detects and blocks viruses, malware, and fraudulent websites, ensuring a safer online experience across 4G and 5G networks.	Supports parents in supervising their children’s smartphone use, promoting safe, appropriate, and responsible digital behavior.
Cyber insurance providing coverage for losses arising from viruses, malware, and fraudulent websites, with online threats blocked directly through the AIS network without the need to install an application.	Protects online usage by detecting cyber threats, blocking access to high-risk websites, and alerting users to unsafe connections.
Protects, alerts, and blocks high-risk websites, viruses, malware, and malicious links across all internet-connected devices in the household, enabling safe online use for the entire family.	Protects, alerts, and blocks high-risk websites, viruses, malware, and malicious links across all internet-connected devices in the household, enabling safe online use for the entire family.

Raising Awareness of the Risks and Impacts of Internet and Technology Use

AIS consistently disseminates information and practical guidance to enhance digital literacy and promote responsible and constructive internet use. Through a wide range of communication channels and social media platforms, including Facebook, YouTube, and TikTok, the Company engages diverse audiences and ensures broad public access to reliable and timely online safety information.

AIS actively promotes responsible digital communication through the “New Smile, Close to Me” campaign under the concept “Words are Permanent.” The initiative aims to raise awareness of the lasting impact of online words and interactions, while encouraging respectful, responsible, and safe communication within the digital society.

Stop Cyberbullying Day 2025: “New Smile, Close to Me”

In addition, the Company promotes responsible online communication through the “Pause Before You Type, Think Before You Comment” campaign. The initiative provides constructive guidance on addressing cyberbullying and encourages thoughtful digital engagement. Through continuous public outreach, AIS seeks to strengthen digital resilience and foster a more respectful and supportive online environment.