Digital Products and Services

The advancement and growth of digital technology have led to a significant increase in mobile internet usage. Meanwhile, telecommunications operators continue investing in network infrastructure despite a saturated market. At the same time, emerging digital services are experiencing steady growth and have become key challengers in the telecommunications and internet network sectors. These include Over-The-Top (OTT) platforms such as social media, chat and voice applications, video and music streaming platforms, and on-demand delivery services.

These factors impact revenue generation and business growth. In response, AIS has refined its strategy to go beyond traditional network services by developing innovative digital products and services. Leveraging the capabilities of 5G technology, AIS integrates its strengths in telecommunications infrastructure with digital platform and solution offerings. This strategic transformation positions AIS as a comprehensive technology solutions provider, catering to the evolving needs of both individual and enterprise customers.

Performance
2024
%
Target
2027
7%

Revenue From New Digital Products & Services

Remarks: To achieve the target of developing new digital products and services in response to the growing business following the acquisition of TTTBB, AIS has revised the target revenue from new digital products and services from 8% to 7% of the total revenue from core services by 2027.

Management Approach
AIS fortifies its adaptability to address diverse challenges and nurtures the emergence of new revenue streams. This evolution is organized around three core areas.
• Strengthen the Network and IT Foundation
The emphasis is on leveraging technologies to enhance the network and IT foundation to ensure faster and more efficient procedures, raise security standards, reduce process errors, and enable advanced analytics. This can allow for real-time refinement of high-quality products and services tailored to the personalized requirements of customers by strengthening the network to an autonomous network following the TM Forum standards as well as developing IT Intelligence and Data Insight.
• People and Culture Transformation
Driving to reinforce its culture to instill an innovative mindset and promote internal innovation through a series of activities, training programs and skills related to the innovation of employees. This will strengthen the innovation arising within the organization through its own people’s potential, knowledge, and capacity, as well as externally through its collaboration with partners.
• Partnership Ecosystem Development
The development of ecosystem with business partners across various sectors encompasses research and development, experimentation and testing, knowledge and technology exchange, and the co-development of new solutions by prototyping a product or service. It also extends to launching the product or service to the market and creating a partner platform to support end-to-end solutions and services to address application trends and market needs both for today and tomorrow.
Enhancing the capacity of the network with “Autonomous Network”
AIS and Huawei jointly launched the RAN Intelligence Pioneers program to develop an Autonomous Network to Level 4 by 2026, reducing reliance on human control. Under the collaboration, several intelligence technologies have been employed to support and develop the network including Digital Twin technology, which improves system simulation and service scenario modeling, and Generative AI, which enhances the expertise of operational systems.
Data Insight
AIS has further advanced its “Living Network” concept by introducing the new myNetwork feature, designed to enhance service quality for customers. This feature enables users to monitor the quality of both mobile and home internet services with greater detail and customize additional internet usage according to their specific needs. The 3 Modes are available for customers self-subscription via myAIS application as follows:
  • • BOOST Mode for activities that require faster performance of 5G speed such as social platforms, streaming movies with high resolution
  • • GAME Mode designed for stable, seamless, and smooth performance of gameplay such as mobile games
  • • LIVE Mode for seamless live streaming and sharpened image such as online live streaming on Facebook, Instagram, TikTok, Shopee, and Lazada
Development of Citizen Developer

The Company launched an AI skills development project to enable employees across all departments to access and learn new technologies. The project includes a wide range of activities such as workshops, specialized courses, and academic sessions that instruct techniques for applying AI in real-world work environments. In 2024, employees effectively applied the knowledge gained from the project to create new solutions within their respective departments, leading to time savings and cost reductions. The project generated 898 case studies, saving a total of 14,838 work hours, and fostering development of 246 citizen developers.

AIS 5G Paragon Platform
The AIS 5G Paragon Platform serves as an innovation ecosystem that accelerates the adoption of 5G technology among Thai businesses. This initiative is made possible through a strategic partnership with Singtel, a leading telecommunications provider from Singapore. This collaboration enhances AIS’s capabilities in delivering 5G solutions by integrating 5G management, Edge Computing, Cloud, and various applications into a comprehensive one-stop system. This allows enterprise customers to seamlessly design and implement customized 5G solutions tailored to their specific needs while also creating opportunities for developers. Click Here.
GO Smart Farm by AIS iFarm
Go Smart Farm is an advanced innovation developed from AIS iFarm, transforming it into a closed-loop indoor hydroponic farming system with precise control of lighting, water, and nutrients, as well as cloud-based data logging. This innovation enables farmers to increase crop yields by over 20%, while also reducing production costs and improving quality control. Furthermore, it helps conserve natural resources by up to 30%, contributing to environmental sustainability through more efficient resource usage.
AIS has leveraged its internet network capabilities and digital technologies in combination with iFarm to create a solution that enhances agricultural productivity. This represents a new business model that generates revenue for the company, with service fees starting from just THB 2,500 per customer per year. Learn more at AIS iFarm.

Additionally, examples of new digital products and services can be explored further

Hyperscale Cloud
AIS Selects Oracle Alloy to Build Thailand’s First Locally Owned and Operated Hyperscale Cloud
AIS Insurance
AIS Insurance Service
Cybersecurity
AIS Business: โซลูชันด้าน Business Network | Network Security
Analytics X
AIS Business: Data Analytic & Marketing Solution
Information about “Digital Products and Services” can be found in the 2024 Sustainability Report.
AIS Sustainability Report
AIS Sustainability Report
View All