Amid the rapid evolution of digital technologies and increasingly diverse needs of both individual and enterprise customers, AIS has transformed its role from a telecommunications network provider to a leader in intelligent infrastructure and integrated digital solutions. The Company continues to invest in and advance its telecommunications infrastructure and digital platforms, leveraging AI and advanced technologies to enhance operational efficiency, flexibility, and service quality. These efforts are complemented by effective resource management and the development of solutions that address rapidly evolving user behaviors. This approach strengthens business resilience, creates added value for customers, and contributes to the sustainable advancement of Thailand’s digital economy over the long term.
Revenue From New Digital Products & Services
Remark: in 2024, AIS revised its target for the proportion of revenue from new digital products and services from 8% to 7% of core service revenue to align with business growth following the merger with TTTBB.
Management Approach
1. Intelligent Network Evolution
The Company focuses on enhancing network performance across speed, stability, latency, and service continuity to establish a strong foundation capable of supporting next-generation digital services. Network capabilities are further advanced through cutting-edge technologies such as 5G+, which extends 5G performance to support more demanding use cases with higher speeds and ultra-low latency.
In parallel, the Company is improving toward Autonomous Network capabilities to increase automation in network management, reduce reliance on manual operations, and ensure consistently high service quality. These capabilities are critical to enabling advanced digital services—including IoT, edge computing, AI solutions, and real-time services—which require high-performance, reliable network infrastructure to operate effectively.
2. IT Transformation
The Company continues to strengthen its IT capabilities through the adoption of cloud technologies to enhance agility, stability, and security across its systems. This transformation is driven by three key initiatives:
- Developing an integrated omnichannel customer experience by connecting online and offline service platforms into a unified system, enabling seamless customer journeys and data-driven, personalized offerings.
- Advancing cloud-native architecture and cybersecurity technologies to efficiently and securely support increasing system usage and scalability.
- Designing IT architecture in line with TM Forum standards, applying a layered architecture approach to reduce system complexity and improve flexibility and interoperability across internal and external platforms.
3. AI and Data Innovation
The Company places strong emphasis on enhancing data and artificial intelligence (AI) capabilities as core enablers for the development of new digital products and services. These capabilities support a wide range of applications, including user behavior analytics, personalized service design, AI-enhanced customer experiences, and improved operational organization efficiency.
By integrating AI with advanced data analytics, the Company is able to develop diverse digital solutions—such as digital lifestyle services, AI-driven applications, and data insight–based services—creating new business opportunities and strengthening its ability to respond quickly and accurately to evolving market needs.
2025 Performance
AIS Cloud Powered by Oracle Cloud Infrastructure
The Company launched AIS Cloud Powered by Oracle Cloud Infrastructure in June 2025 through a strategic collaboration with Oracle, a global hyperscale cloud infrastructure provider, to enhance the capabilities of Thai organizations in efficient data management and processing. The service enables data storage and processing within Thailand in compliance with applicable Thai laws and regulatory requirements, supporting the secure handling of sensitive data. This approach strengthens data governance and elevates cybersecurity standards to international best practices, ensuring alignment with legal and regulatory obligations.
AIS Cloud Powered by Oracle Cloud Infrastructure offers core solutions across the following areas:
- Applications: A developer platform that enables rapid and efficient software development, testing, and deployment, supporting DevOps practices and modern application development.
- Data Management: High-performance, secure database storage and management services, supporting multiple database technologies such as NoSQL and PostgreSQL to enable data-driven business operations.
For more details, please refer to: AIS Cloud Powered by Oracle Cloud Infrastructure | About AIS Cloud
Data Insight
The Company has developed AIS Living Network, an intelligent and adaptive network designed to continuously learn and optimize performance in order to enhance customer experience across both mobile and fixed broadband services. The service enables real-time measurement of network quality experienced by users and dynamically adjusts connectivity performance to suit individual usage patterns, leveraging the flexibility of 5G technology for precise network optimization.
AIS Living Network is delivered via the myAIS application through three primary modes:
- BOOST Mode: Designed for high-speed 5G usage, such as using social media and high-definition video streaming.
- GAME Mode: Optimized for ultra-low latency, stability, and smooth connectivity, supporting mobile gaming and other latency-sensitive applications.
- LIVE Mode: Focused on stable and uninterrupted upload performance, suitable for live streaming activities such as online commerce and real-time content broadcasting.
Through continuous network development and innovation, the AIS Living Network concept has received international recognition, earning a GTI Award at Mobile World Congress 2025, reflecting the Company’s capabilities in intelligent network deployment and its leadership in 5G technology.
For more details, please refer to: AIS Showcases 5G Leadership with Global Recognition at GTI Awards During MWC 2025 Honored for its “AIS Living Network”
AIS EEC
AIS EEC is located within Thailand Digital Valley in the Eastern Economic Corridor (EEC), a national hub for advanced technology industries such as robotics, electronics, and medical technology. The area is also supported by a favorable regulatory environment that facilitates the testing and deployment of specialized innovations, such as drones.
AIS EEC serves as a technology platform for businesses and industries, covering digital capability development through knowledge sharing, innovation testing (test bed), and real-world use case demonstrations. The center aims to accelerate digital transformation and enhance the competitiveness of Thailand’s industrial ecosystem.
During the past year, AIS EEC
- Welcomed more than 190 visiting groups, with over 6,000 visitors in total
- Conducted 7 hands-on workshops
- Generated over 300 Marketing Qualified Leads (MQLs)
- Established collaborations with more than 50 government agencies and leading organizations
For more details, please refer to: AIS EEC (Evolution Experience Center)
In addition, the Company launched its third 5G Solution Development Center in the Eastern Economic Corridor (EEC), in collaboration with the Digital Economy Promotion Agency (depa), the EEC Office, and the Thai–German Institute (TGI). The center is designed to support the industrial sector’s access to advanced digital technologies, including 5G, Edge Computing, and Cloud solutions. Its core activities focus on professional training, solution testing in real-world operating environments, and expert technical advisory services, with the objective of accelerating the transition to Industry 4.0 and sustainably enhancing the competitiveness of Thailand’s industrial sector.
For more details, please refer to: AIS 5G Solution Development Center
AIS Play
AIS PLAY is an integrated entertainment and sports content platform delivered through the AIS PLAY application and AIS PLAYBOX device. The platform offers a wide range of content, including television programs, video-on-demand, sports, and e-sports, in collaboration with leading domestic and international content providers. This enables users to conveniently access diverse content within a single platform, catering to a broad range of viewing preferences and lifestyles. AIS PLAY delivers its services through three primary viewing models, as follows:
- Subscription Video on Demand (SVOD)
A subscription-based service that provides access to premium, ad-free content, including movies, series, and original content from the platform and its partners. Subscription options are available on a monthly or annual basis, such as AIS PLAY PREMIUM and PLAY ULTIMATE, as well as services from leading partners including Netflix, Disney+ Hotstar, HBO Max, Prime Video, iQIYI VIP, Viu Premium, and WeTV VIP.
- Advertising Video on Demand (AVOD)
A free or semi-free viewing model supported by advertising, suitable for users who do not wish to subscribe. This includes free content available on the AIS PLAY application, such as Thai League football matches, as well as free-tier content from partner platforms (e.g., iQIYI, Viu, and WeTV), along with television programs, news, sports, and general entertainment.
- Transactional Video on Demand (TVOD)
A pay-per-view or rental model that allows users to purchase or rent individual programs or special events without a long-term subscription, such as live broadcasts of major global events.
By offering all three viewing models, AIS PLAY effectively addresses diverse viewing needs, enhances flexibility in pricing and usage, supports long-term user retention, and provides a strong foundation for the continued development of new digital products and services.
Additional information is available at: AIS Play
Additionally, examples of new digital products and services can be explored further below:
