The advancement and expansion of digital technology have contributed to a surge in mobile internet usage. Simultaneously, telecommunications operators find themselves compelled to consistently invest in network infrastructure, despite facing saturated market conditions. These factors significantly influence revenue generation and the trajectory of business growth. In response, AIS has strategically pivoted its approach, transcending its traditional role as a mere network service provider. Instead, it has evolved into a Cognitive Tech-Co, with the primary objective of cultivating innovative products and services tailored to cater to the diverse requirements of both individual and corporate customers.
Performance
2023
%
Target
2027
8%
Revenue from new digital services
Management Approach
AIS fortifies its adaptability to address diverse challenges and nurtures the emergence of new revenue streams through its transition into a Cognitive Tech-Co. This evolution is organized around three core areas.
• Strengthen the Network and IT Foundation
The emphasis is on leveraging technologies to enhance the network and IT foundation to ensure faster and more efficient procedures, raise security standards, reduce process errors, and enable advanced analytics. This can allow for real-time refinement of high-quality products and services tailored to the personalized requirements of customers by strengthening the network to an autonomous network following the TM Forum standards as well as developing IT Intelligence and Data Insight.
• People and Culture Transformation
Driving to reinforce its culture to instill an innovative mindset and promote internal innovation through a series of activities, training programs and skills related to the innovation of employees. This will strengthen the innovation arising within the organization through its own people’s potential, knowledge, and capacity, as well as externally through its collaboration with partners.
• Partnership Ecosystem Development
The development of ecosystem with business partners across various sectors encompasses research and development, experimentation and testing, knowledge and technology exchange, and the co-development of new solutions by prototyping a product or service. It also extends to launching the product or service to the market and creating a partner platform to support end-to-end solutions and services to address application trends and market needs both for today and tomorrow.
Enhancing the capacity of the network with “Autonomous Network”
AIS enhanced the network operations towards an autonomous network, adhering to TM Forum standards with a focus on managing network quality by location, handling customer complaints on network quality issues, and automating maintenance to ensure precise and fast service operation. In 2023, AIS’s autonomous network was awarded the Best Innovative and Future Technology Company from the Intent Driven Autonomous Networks – Phase 3.
Data Insight
AIS introduced “Living Network” to provide a new level of digital service that better satisfies customer lifestyles, enabling them to experience the quality of real-time internet and adjust it to suit their usage. In this first year, AIS offered three service modes (1) Boost Mode for customers looking for high-speed data transmission (2) Game Mode for those demanding low latency to respond with minimal delay (3) Live Mode for customers requiring fast upload speeds for live streaming. The enhanced digital service is backed by advanced analytics capable of analyzing customer profiles to provide suggestions and respond to the customers’ preferred service modes promptly.
AIS 5G Paragon Platform
The AIS 5G Paragon Platform represents an innovative ecosystem that aims to propel Thai businesses into the 5G era. Through strategic collaboration with SingTel, Singapore’s major telecommunication provider, AIS leverages the platform, facilitating a technology transfer that enhances AIS's expertise in delivering 5G solutions to enterprise clients. Furthermore, it provides opportunities for Thai solution and software developers to have greater access to enterprise clients in Thailand and overseas by featuring their applications on the platform. Click here.
Information about “Digital Innovation” can be found in the 2023 Sustainability Report.
