AIS has been committed to promoting safe and responsible use of the Internet and social media under the “Aunjai Cyber” program since 2019, with the objective of promoting digital literacy among the general public of all ages and genders. To ensure society has reassurance (Aunjai) in cyberspace, AIS has focussed on cooperation between state and private sector partners who have a range of expertise in education and mental health. The program is then rolled out to the target groups for navigating the digital world, so they can be good digital citizens using the Internet safely and responsibly.
ACTIVE USERS
878,285
Corporate Mission
To be a brand associated with safe and responsible use of the Internet and social media by all users
According to statistics of worldwide internet usage from the Digital 2022 Global Overview, the study of Thailand Internet Users in 2022 discovered that 77.8% of Thais use the Internet an average of 9.06 hours/day. The average Thai internet usage is higher than the worldwide average, which is somewhat worrying and a cause for concern. If users lack knowledge or conduct themselves incorrectly, they may fall prey to hidden dangers from many modes of Internet usage, such as Internet scams conducted by scammers, or online scams through email, Facebook or other social media platforms. The scams have evolved to better score the desired targets, such as call center scams, hybrid scams and romance scams.
There is also data from the Office of the National Economic and Social Development Board (NESDB). Their surveys of scams on the Internet and other modern communications channels from January to March 2022 among members of the public aged 17-77, found that 48.1% of this sample had experienced at least one scamming attempt per year. Of these, 42.6% had fallen victim to a scam, with losses or damage averaging 2,400 THB per person. The data found that Gen Y, born between 1980 and 1997, and Gen Z, born after 1997, were scammed more than Gen X, born between 1965 and 1979. Meanwhile, Baby Boomers, born between 1946 and 1964, suffer the highest losses from each individual scam. The most frequent scams are email/SMS, while the category of scam with the most victims is buying products online resulting in product no-show after payment. 82.6% of people fell victim to such scams.
In overall consideration of this issue, AIS as a Cognitive Tech-co service provider must be aware of its need to engage in promoting digital literacy among the Thai public. AIS believes that developing Digital Literacy is key to addressing this issue. It is the armor against any kind of cyber threat. Moreover, AIS is on a mission to generate mutual growth of people and the environment in the digital world, bringing access to everyone in society, which is aligned with the UN’s Sustainable Development Goals (SDGs). SDG 4 is about creating guarantees that all people have equal access to Quality Education and supporting lifelong learning. There is a focus on the guarantee that all boys and girls have access to primary and secondary education for free. AIS has developed the digital platform “LearnDi by AIS Academy” as part of giving the Thai public access to knowledge outside of traditional frameworks for resilience and sustainable growth for Thais of every gender and age group, be being able to learn for free.
To efficiently promote Digital Literacy, and capabilities in understanding access and use of modern technology, to mitigate the issue of inappropriate internet usage, and encourage cyber-citizenship, AIS deploys its digital expertise, together with partnering state agencies and the Ministry of Education to develop the “Aunjai Cyber” syllabus, to build Thai immunity to cyber-threats for the first time.
How do we deal with this issue?
“Secure and responsible use of the Internet and social media” is a significant issue for AIS to operate its business sustainably. Digital knowledge and literacy for general users leads to the discovery of solutions or technologies which are the tools to defeat cyber-threats to meet customer service needs, so that development and extension of operations is ongoing. AIS is focussed on protecting Thai people from cyber-threats and promote secure online society, and build cyber-immunity with the objective of promoting the Thai public to have digital immunity. Over 3 million people in 2027 should be trained in the three core strategies of the “Aunjai Cyber” program.
Creating the necessary know-how to promote digital Wisdom by partnering with networks to promote the knowledge and learning to develop digital literacy to Thais with the Aunjai Cyber syllabus being disseminated through the online learning platform LearnDi for Thais, encouraging good digital citizenship among diverse sectors of the population.
Defeating cyber threats with technology such as digital solutions for users over the mobile network and the home Internet network. These tools make the Internet and the online space safe and secure.
Stimulating awareness of dangers and hazards and potential impacts over the Internet through various activities which enhance online skills for the public securely and responsibly.
Our programs
AIS have been working on responsible and safe Internet and social media usage under its Aunjai Cyber campaign since 2019. The company has focused on partnerships with state agencies, and psychological experts from the educational sector To bring this knowledge to target groups and build awareness of coping with cyber threats efficiently. The program promotes Digital Literacy and cyber-immunity to prevent risk to Internet users as follows:
Technological progress has had a huge impact on daily life. AIS promotes safe and responsible use of the Internet and social media under its Aunjai Cyber program since 2019. The emphasis has been upon cooperation with state and private bodies with a range of expertise and expand the results to target groups to create awareness of coping with cyber threats efficiently and helping people to adapt to digital as good digital citizens using the Internet safely and responsibly.
Promoting Digital Wisdom
AIS has partnered with the Department of Mental Health of the Ministry of Public Health and the Faculty of Education, Industry and technology at King Mongkut’s University of Technology Thonburi (KMUTT) to develop the Aunjai Cyber syllabus. This syllabus has been certified for schools by the Office of the Basic Education Commission (OBEC). Teachers are able to count the hours of development in requests for promotion according to the criteria of the Office of the Teacher Civil Service and Educational Personnel Commission (OTEPC). Such development results in media materials to promote digital literacy and the use of social media presented in a digital format For further dissemination of basic knowledge and developing digital skills on the platform LearnDi for Thais, For members of the public from all walks of life to learn for free on the website https://learndiaunjaicyber.ais.co.th and on the Aunjai Cyber app.
Lessons in the Aunjai Cyber syllabus are presented in 4 Professional Skill Modules (4P4):
Practice : Knowledge and understanding of using tech correctly and appropriately
Personality : Recommendations for personal protection online
Protection : Learning how to protect against cyber threats online
Participation : Interacting with appropriate skills and behavior for social media.
Content of the syllabus is divided as appropriate by age group, for applying know-how in daily life with levels identified as follows:
For the general public
Advanced Level (18+):
Content to promote digital skills and abilities to use digital media for themselves, at the corporate level, and abilities to use digital media and technology to solve new challenges, which is suitable for students at the university level, people already in the workforce and the elderly.
For students and young people
Fundamental Level (9-18):
Bringing together content which is basic knowledge about usage in general and focused on the user. Content is presented to give knowledge and understanding about how to use digital tech and online media beneficially, responsibly and safely, to encourage good digital citizenship.
Compact Edition
Compact Edition:
Bringing together basic knowledge of using online media in daily life, suitable for seniors or anyone else wishing to know and understand the use of technology.
AIS has collaborated with the Office of the Basic Education Commission (OBEC) and Local Government Organisations (LGOs), who govern educational institutions in Thailand, to conduct trials in a sandbox and as a pilot for training to teach the Aunjai Cyber Course using online systems for teachers under OBEC to learn about using platforms and giving knowledge and understanding of the course for teachers to use as tools in teaching at primary and secondary schools nationwide. To give knowledge and promote cyber immunity for children and young people, there was an orientation attended by 1,500 leading teachers under OBEC. They may count the hours of development in their requests for positions and promotions in the procedure of the Office of the Teacher Civil Service and Educational Personnel Commission (OTEPC).
Apart from this, the network of sector partners comprises 4 bodies: the Ministry of Public Health, the Ministry of Public Health, the Ministry of Education, the Ministry of Interior, and King Mongkut’s University of Technology Thonburi, in signing an MoU to launch “Aunjai Cyber”, a course in cyber immunity, for the first time ever in Thailand. It is a joint effort between the state and private sectors to upgrade education in the digital age, to protect against cyber threats and build immunity in digital lifestyles for all ages from children to members of the public. Thai people of all ages and genders are invited to join in improving their digital skills with the Aunjai Cyber Course, to upgrade their knowledge for Digital Citizenship.
Cyber Security
AIS provides the AIS Secure Net and AIS Fibre Secure Net services to protect its customers from cyber threats as a network-based security solution. This helps AIS reach groups vulnerable to cyber threats more efficiently. Problems include viruses, malware and fake links, as well as inappropriate websites. The secure services can be used immediately, without needing to install an application. AIS has also partnered with Google to disseminate and promote the Family Link application which enables parents to regulate and train appropriate Internet access for their kids.
AIS Secure Net is a service giving alerts and protection to users from cyber threats which include risky websites, viruses, malware and fake links. There are also warnings and filters for websites inappropriate for children, such as websites with obscene or pornographic content, narcotics or gambling. The service is offered across the AIS’ Internet network on 3G-4G and 5G, with no need to download an app. They are divided into 2 categories as appropriate for the user: AIS Secure Net is for the general public and AIS Secure Net Kids is for children aged 5-12.
AIS Fibre Secure Net is another new service from AIS providing services to customers of high-speed home Internet, and delivered over the AIS Fibre service. It alerts and protects users from cyber threats such as risky websites which may be the source of viruses, malware and fake links, and does not require the installation of any extra apps or programs to the equipment. It can also be used on smartphones, tablets, PC’s, notebooks and even smart TVs using the Play box.
Family Link is an application enabling parents to supervise their kids’ use of smartphones safely. It is a cooperation with Google, and trains appropriate behavior in young kids using smartphones for the first time. Functions include stating and reporting telephone usage, supervising the use and installation of new apps, kids’ access to the World Wide Web and location finding. All of these build immunity for digital lifestyles creatively, responsibly and safely.
At the current time, in 2022 there are over 156,511 users of AIS Secure Net (31 Oct 22) from providing Internet services over mobile phone networks. Meanwhile the scope of protection against cyber threats was expanded from mobile services to high-speed home Internet services in the form of AIS Fibre Secure Net in April. This extends the capabilities of preventing cyber threats from the Internet over a fiber optic network. This was warmly welcomed by customers with over 22,220 users of AIS Fibre Secure Net this year (31 Oct 22).
AIS also Protect customers with the 1185 AIS Spam Report Center, a completely free service for the convenience of customers to report a Spam mobile number or SMS scammer. AIS customers can call free to IVR Self Service and AI Chatbots to alert the phone number or SMS, with 24-hour service. The Spam Report Center will investigate complaints and report in 72 hours. There is also proactive investigation with the Cyber Police, assisting their work to round up criminals and punish them with the full force of the law.
Building awareness of the dangers and potential impacts of using the Internet and other tech
AIS raises awareness of the dangers and impacts of internet and technology use by providing information to promote digital literacy and encourage creative online engagement. Through public relations activities and campaigns across diverse social media platforms such as Facebook, YouTube, Twitter, and TikTok, AIS aims to reach audiences of all genders and ages, building resilience for sustainable digital living.
On “Stop Cyberbullying Day”, observed annually on the third Friday of June, AIS has consistently organized campaigns and activities to advocate against online bullying as follows:
ปี 2025
AIS Aunjai CYBER, as a trusted digital companion for all generations of Thais, is committed to making 2025 the “Year of Cybersecurity.” Through the campaign “A New Smile, Close to You,” AIS spreads positivity in line with this year’s global theme set by the CyberSmile Foundation – “Words are Permanent.” The campaign calls on everyone in Thailand to recognize the power of words and to share kind messages that bring about “new smiles” for those around them.
According to the Thailand Cyber Wellness Index (TCWI) 2024, Thais generally have a high level of awareness about online bullying. However, more than 42% of children and adolescents remain at risk because they lack the skills to cope with harmful speech and hate speech in the digital world.
On this year’s Stop Cyberbullying Day, AIS Aunjai CYBER joins hands in spreading positivity through the “A New Smile, Close to You” campaign. The initiative encourages all Thais to pause before typing and think before commenting, combining creativity with interactive tools such as Sticker Tattoos and TikTok Filters.
To amplify engagement, the campaign also harnesses the influence of KOLs and viral creators:
Tangmo - Sayapa (Sayamo): a popular TikTok creator who first rose to fame through The Voice and recently re-emerged in the spotlight as “Sayamo” with her retro-style fashion content.
Mai - Loren: an inspiring influencer full of positivity and confidence, representing LGBTQ+ diversity as a member of the Powerpuff GAY group.
Thammachart: a TikTok influencer dedicated to producing fun, safe, and non-harmful content, using social media to spread positivity in creative ways.
Together, these voices play a vital role in raising awareness among Gen Z and encouraging young people to actively participate in fun and engaging activities that promote mindful communication, foster kindness online, and create a healthier digital society.
ปี 2024
For this year’s Stop Cyberbullying Day, AIS Aunjai CYBER focuses on empowering everyone to stay confident in self-expression and to rise above insults and discrimination. We believe that not everyone can overcome such painful experiences, which is why recognizing one’s self-worth is the best way to cope with online bullying.
As part of the campaign, AIS highlights the inspiring story of RAP Ake (Narawut Amnuay), a rapper who has long stood against all forms of cyberbullying. Having endured emotional harm online throughout his life, he overcame it by valuing himself and his passion. Today, with over 10 years of music experience and a strong fan base, he is widely recognized for his signature rap phrase: “Ai-ya! Chai Chai.”
Sharing his collaboration with AIS, RAP Ake advises:
“I want young people creating content online to take things step by step, learn to listen, and choose what is good and meaningful for themselves and society. That is what helps you move forward. For me, I love making music. I’ve tried many styles and faced countless negative comments, but encouragement from my family and fans kept me going. Even when told to stop singing, I continued, fought through the pain, and proved myself through my music. That’s what gave me strength and recognition today. Ai-ya! Chai Chai.”
During Stop Cyberbullying Day, AIS Aunjai CYBER served as a central hub for fostering collaboration across all sectors to drive positive change in Thailand’s digital society. The initiative highlighted key insights and behaviors for further action—not only reflecting losses of more than 2.3 billion baht from online scams such as fraudulent product and service sales, work-from-home schemes, and loan scams, but also revealing, through the AIS Spam Report Center, that over 1.6 million scam phone numbers and SMS messages had been reported, leading to ongoing suppression efforts.
At the same time, the Thailand Cyber Wellness Index 2023 indicated that senior citizens and certain regions remain at higher risk. Moreover, while 87.97% of Thais are aware of cyberbullying, there are still critical digital skills that need strengthening—particularly in digital rights, digital relationships, and online communication. These findings reinforce the urgent need to enhance all-around digital literacy to build resilience and ensure long-term online safety for the Thai people.
ปี 2022
This year, AIS is addressing the long-standing issue of bullying that affects everyone, often starting with something as simple as name-calling. Through the campaign “Please Call Me by My Name,” AIS encourages Thai youth and society to recognize the serious impact of such actions. What may seem like harmless teasing among friends can cause deep emotional scars, lasting trauma, and even fuel social conflict, hatred, and violence—leading to tragedies witnessed both in Thailand and around the world.
ปี 2021
On Stop Cyberbullying Day 2021, AIS Aunjai CYBER reaffirmed its role as a trusted digital companion for every generation of Thais under the theme “Think before you comment, think before you share, stop online bullying.” The campaign featured Kheun Pattaradnai as a prominent voice, sharing his perspective and encouragement to promote safe and respectful online spaces.
According to the Department of Mental Health, Thailand ranks fifth globally in cyberbullying, highlighting the persistent risks and gaps in digital literacy. AIS remains dedicated to raising awareness and fostering constructive online behavior, reminding everyone that even a few words can leave lasting scars. Together, we can create a safer and more sustainable digital society.
ยอดชม 287,154 ครั้ง |ณ วันที่ 30 พ.ย. 2565
Partnership with the private sector
AIS Aunjai CYBER x Joylada : Let’s Level up
To expand the content to help other target groups deal with cyber threats, and the Next Gen in particular, an Edutainment strategy is being deployed in a distinctive and creative new format of presentation. This is how AIS came to partner “Joylada”, Thailand’s leading storytelling chat platform with over 10 million downloads. The two partners have complementary strengths with know-how and tech from AIS, while Storytelling about cyber threats comes in the form of 7 chat stories emphasising 7 key skills everyone should know in the cyber age, under the campaign, “AIS Aunjai CYBER x Joylada: Let’s Level up our knowledge for digital happiness.” The program promotes learning and skills how about using online media safely and responsibly among the group of young adult chat story readers aged 13-25 through the “Joylada” app or the Microsite. The chat stories have now been read a total of 2.9 million times.
AIS Aunjai CYBER partners Kaihuaror Studio for a cartoon storytelling about the 8 essential digital skills
AIS Aunjai CYBER teamed up with leading content creator Kaihuaror Studio for Safer Internet Day 2023. 8 essential digital skills from the Aunjai CYBER course are communicated for Thai people to be informed about living and working in the digital world. The Edutainment strategy uses digital skills for storytelling in the form of a cartoon, “Fell in love but couldn’t get up!” which is both fun and educational. It enables Thais to understand the digital skills required to use the Internet safely, and avoid any kind of cyber-threat.
Partnership with the government sector
MoUs have also been signed with four government agencies - the Department of Mental Health, the Ministry of Public Health, the Ministry of the Interior and King Mongkut’s University of Technology Thonburi – to launch the “Aunjai CYBER Course”, the first course in Thailand to be a source of immunity to online threats. It is a joint government-private sector effort to level up education in the digital era to protect online users from cyber threats, and give them immunity to enjoy the digital world, whether children, youth or the general public. Teachers can also take the course, so that they can pass this on to their students on the digital LearnDi platform. Content of Aunjai CYBER has been designed in reference to the DQ Framework (Digital Intelligence Quotient) standards, and materials have also been adapted to the context of Thai society by mental health professionals, with a target to reach 30,000 schools affiliated to the Ministry of Education and Ministry of the Interior nationwide. Thais of all social and age groups can measure their digital skills with Aunjai CYBER, to level up their knowledge and skills for Digital Citizenship.
Besides encouraging learning to upskill digitally, AIS also instills Awareness about the effects of using the Internet and technology, by making an advertisement with the concept “Wisdom to Survive”. This encouraged Thai people to stop taking risks with cyber threats and learning the skills of being an informed digital citizen to deal with hazards from the online world. The focus is on indicating the importance of issues resulting from all kinds of cyber-attacks. At the present time, this issue has become potentially fatal, and can happen to any person regardless of their gender or age. The only weapon which prevails against cyber threats is knowledge, and people can learn for themselves with the Aunjai CYBER course through online media, which has attracted 8.9 million views. The message has also been taken to the target group nationwide through offline media such as TV and billboards.
The focus is on awareness and building indices of digital skills for the Thai population. Aunjai CYBER has been developed on a platform for Thai people too learn how to measure their response to various kinds of cyber threat. Content of the Aunjai CYBER course has been certified by the Ministry of Education, the Ministry of the Interior, the Department of Mental Health of the Ministry of Public Health, and King Mongkut’s University of Technology Thonburi (KMUTT).
