Corporate Mission
To be a brand associated with safe and responsible use of the Internet and social media by all users
According to statistics of worldwide internet usage from the Digital 2022 Global Overview, the study of Thailand Internet Users in 2022 discovered that 77.8% of Thais use the Internet an average of 9.06 hours/day. The average Thai internet usage is higher than the worldwide average, which is somewhat worrying and a cause for concern. If users lack knowledge or conduct themselves incorrectly, they may fall prey to hidden dangers from many modes of Internet usage, such as Internet scams conducted by scammers, or online scams through email, Facebook or other social media platforms. The scams have evolved to better score the desired targets, such as call center scams, hybrid scams and romance scams.
There is also data from the Office of the National Economic and Social Development Board (NESDB). Their surveys of scams on the Internet and other modern communications channels from January to March 2022 among members of the public aged 17-77, found that 48.1% of this sample had experienced at least one scamming attempt per year. Of these, 42.6% had fallen victim to a scam, with losses or damage averaging 2,400 THB per person. The data found that Gen Y, born between 1980 and 1997, and Gen Z, born after 1997, were scammed more than Gen X, born between 1965 and 1979. Meanwhile, Baby Boomers, born between 1946 and 1964, suffer the highest losses from each individual scam. The most frequent scams are email/SMS, while the category of scam with the most victims is buying products online resulting in product no-show after payment. 82.6% of people fell victim to such scams.
In overall consideration of this issue, AIS as a Cognitive Tech-co service provider must be aware of its need to engage in promoting digital literacy among the Thai public. AIS believes that developing Digital Literacy is key to addressing this issue. It is the armor against any kind of cyber threat. Moreover, AIS is on a mission to generate mutual growth of people and the environment in the digital world, bringing access to everyone in society, which is aligned with the UN’s Sustainable Development Goals (SDGs). SDG 4 is about creating guarantees that all people have equal access to Quality Education and supporting lifelong learning. There is a focus on the guarantee that all boys and girls have access to primary and secondary education for free. AIS has developed the digital platform “LearnDi by AIS Academy” as part of giving the Thai public access to knowledge outside of traditional frameworks for resilience and sustainable growth for Thais of every gender and age group, be being able to learn for free.
To efficiently promote Digital Literacy, and capabilities in understanding access and use of modern technology, to mitigate the issue of inappropriate internet usage, and encourage cyber-citizenship, AIS deploys its digital expertise, together with partnering state agencies and the Ministry of Education to develop the “Aunjai Cyber” syllabus, to build Thai immunity to cyber-threats for the first time.
