Stop Cyberbully at the Source! AIS Promotes Digital Intelligence as a New Skill for Thai Youths in the New Normal

19 June, 2020: AIS has revealed the findings of an online safety for children index survey conducted in cooperation with a world-class DQ institution covering 30 nations globally. The survey found Thai youths experience bullying and harassment online at an above average rate and recommends guardians and educators work together to promote understanding and the Digital Intelligence Quotient (DQ) of children, teaching them to manage their problems, emotions and viewpoints so that they may appropriately respond to cyberbullying.

Ms. Nattiya Puapongsakorn, Head of Sustainable Business Development for AIS, stated “online harassment or cyberbullying is a global issue that has been particularly troubling because of the COVID-19 pandemic, which has forced people to remain at home and increased their use of online learning, entertainment and social media. This situation has further exposed Thai children to the threat of cyberbullying, especially those without the proper guidance and DQ that would allow them to properly distinguish and respond to cyberbullying”.

AIS, as a Digital Life Service Provider, sees it as its mission to support Thai families and children to safety and creatively use digital media and be safeguarded from harassment or inappropriate behavior. Over the past year, the company initiated “Aun Jai Cyber” to promote awareness of cyber threats and careful use of digital media through the development of a self-learning course in which Thai children and people can improve their DQ. The course builds 8 fundamental skills for cyber protection and sees at least 4 as crucial to immunity to cyberbullying:

  1. Sympathy - Understand that everyone has feelings and does not want to be attacked. Just like you don’t want your feelings or reputation hurt, you should seek to sympathize with others and understand the importance of sympathy for coexistence both online and in real life.
  2. Consideration - A single negative post about someone online made just for fun can permanently scar them and make them a victim of cyberbullying.
  3. Skepticism - This is a skill for not hurting others online. Be analytical and distinguish false information from truth, don’t be quick to conclusions, stay aware and evaluate an information source before believing.
  4. Responding to Cyberbullying - Many people wonder how to respond when they are shamed or hurt online. Don’t let these issues fester and affect your life in other ways.

The AIS DQ course, which includes a DQ aptitude test and online lessons covering all 8 skills, is available in an interactive multimedia platform full of fun animations to all Thais across all networks, completely free of charge, at www.ais.co.th/dq

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