AIS enters 32nd year by upgrading Thailand to the Metaverse with AIS 5G for the first time A big thank you for customers who say AIS is the best

30 April 2022 : AIS is thanking its customers on the occasion of entering its 32nd year with a huge event to launching the Metaverse from AIS 5G on V-Avenue.co. World-class cutting-edge experiences can be had at Avatar Park, to confirm that being with AIS is the best, with more exclusive offers than anybody else. To begin with, the company is giving away 5 million baht of continuous privileges from collaborations with top partners such as Central Retail and over 400,000 Toong Ngern shops from Krung Thai Bank all over the country. Customers will also be taken to watch THE MATCH Bangkok Century Cup 2022 by the pitch-side, a historic "Battle of the Reds" taking place in Thailand, exclusively for AIS customers. Comprehensive communications come through the program "AIS5GVERSE", available both On Air and Online, which will deliver experiences to customers and the Thai Public from the real and virtual worlds. There is a special show from the AIS Family of Bambam and Got7, and the TEAM AIS 5G including Win Methavin, Allie, Bill Kin, JJ, Nanon, Ohm, PP, Ta Noeng, Trinity and 4EVE, and including the first Metaverse Human, N'Ai-Ailynn.

Somchai Lertsutiwong, CEO of AIS, said, "We are coming into our 32nd year of providing service to the Thai nation. We have been focused on rolling out our digital network in Thailand with 5G technology, having the most spectra, working alongside and supporting every lifestyle, every industrial sector and the digital economy. In particular, over the last two years of the COVID-19 crisis, digital has become an essential tool. Today is an occasion to celebrate the trust put in us by customers. Over 13,000 AIS employees want to say a big thank you to repay this trust, while confirming their commitment to developing the best possible digital services.

"In the context of constant transformation, it is our obligation to adapt, to enable us to provide services which meet the needs of every generation. Therefore, AIS has announced it will become a Cognitive Telco within the next three years. The three components of this are: 1. Constantly interactive with customers, 2. Personalization of services for customers, 3. Rapid response to customer needs in real time, to keep up with customer demand. To support all of this requires installing infrastructure and IT systems to create a smart network with high-level AI and data analytics. Today, we are the first and only service provider to have entered the Metaverse, by working with a Metaverse Human such as N'Ai, Ailynn since 2021. On this occasion we have combined and adapted the Metaverse, both in providing experiences through V-Avenue.Co, and presenting a Performance from the AIS Family including Bambam, Got7 and Ai-Ailynn. We believe that it is giving both experience and inspiration for businesses in the ecosystem to see the opportunity to adapt the Metaverse for business, and promoting the country's digital industry to keep up with international trends."

Somchai added, "Our focus at AIS remains on providing the best quality, and creating sustainable benefits for every group of stakeholders. This includes innovation which creates opportunities for different industries and Thailand itself. For instance, the Metaverse has been the first to be initiated in a tangible form, while our operational strategy is focused on three groups: 1. Mobile, which is our core business, for which we are enhancing capabilities with smart AI and Data Analytics networks. 2. AIS Fibre and Enterprise Business, which are new motors to deploy innovation and the strong points of our partners to create strength in the ecosystem efficiently, and 3. New Digital Service, which is beginning to see progress in the first half of this year, such as AISCB to provide Digital Lending services.

On this occasion of celebrating the trust from customers choosing AIS services, I am speaking on behalf of AIS to thank customers, and confirm our mission of providing the best possible service, by giving full-on exclusive privileges which include

• Special prizes for our valued customers with a draw worth over 5 million baht, for customers of both AIS and AIS Fibre.
• Happiness from AIS Points for customers which can be redeemed for unlimited cash discounts at over 400,000 participating local stores around the country in Krung Thai Bank's Toong Ngern program.
• Partnership with Central Retail enabling customers to redeem AIS Points for a coupon to purchase products in Central Retail outlets nationwide throughout the year.
• TEAM AIS5G Faniverse Concert exclusively for AIS customers this 26 June 2022.
• Live broadcast of THE MATCH Bangkok Century Cup 2022, a historic match between Manchester United and Liverpool in Thailand organized for football fans through AIS Play 360 degrees and the movie theaters of SF Cinema, exclusively for AIS customers to watch with the best view in the house."

"This is the dedication from our hearts of all AIS teams, to give a big thank you to everybody. We will maintain our promise support, and will apply our capabilities to support every lifestyle and every kind of work. We will upgrade local economies to the Digital Economy, for everyone and for Thailand," concluded Somchai.